Set within Chikpet, Bengaluru, amid a jewellery retail district with at least 200 showrooms, this 2,400-square-foot project which is a single largest floor jewelry showroom in the entire area reimagines an established jeweller for a contemporary generation. The client’s ambition was to design a contemporary store in a crowded lane filled with hustle and bustle of pedestrians. Design brief called for a unique elevation , with interiors that transported one to a high end store in the middle of a busy market, to create a distinctive street presence while transforming the brand’s traditional identity and perceived value.